B2B influencer strategy
Creator voices.
Brand credibility.
Helping Fiverr strengthen its reputation as a high-quality services marketplace for small and medium-sized businesses.
Agency: Tailify · Client: Fiverr
The challenge
Improve Fiverr’s reputation as a high-quality services marketplace for small and medium-sized businesses.
The idea
We used creators as expert contributors, drawing on their experience to build a useful resource for a business audience. We surveyed successful online creators, including Steven Bartlett, and turned their advice into a guide with 10 tips for thriving in the creator economy.
The distribution
The guide reached business audiences through publishers including the Financial Times, brand and influencer channels, and paid social.
The results
10,000+Guide downloads
26%Increase in perception as a high-quality service
50%Increase in average order value
From the guide to creator content
