Lucy Hargreaves.

I have seven years’ experience in influencer and social media marketing, working with a broad range of global brands across FMCG, tech, health and wellbeing, education and entertainment. I spent five years at an influencer marketing agency, leading strategy for some of its largest accounts and scaling multiple accounts into £1m+ annual partnerships, including NordVPN, Fiverr and Rosetta Stone.

With a background in anthropology, I’m interested in why people think and behave the way they do. I combine behavioural science and data analysis to uncover audience insights and shape creative ideas.